Blog, how AI reads the web.
What AI does on your site. Which bots come, why they came, and how to tell a real one from a fake.
How it works, what each AI visit is, and what it isn't.
- ChatGPT-User vs GPTBot: what each OpenAI visit to your site meansOctober 28, 2026 · 6 min read
- User-triggered AI visits: the bot traffic that means someone askedOctober 28, 2026 · 5 min read
- Can you see what people ask ChatGPT about your business?October 28, 2026 · 5 min read
- Why Google Analytics can't see AI bots, and what canOctober 28, 2026 · 5 min read
- How to verify Googlebot, GPTBot and other AI bots are realOctober 28, 2026 · 5 min read
- Web Bot Auth explained: how AI agents sign their requestsOctober 28, 2026 · 5 min read
Guides, checks you can run on your own site.
- AI crawler list: every AI bot by company and purposeOctober 28, 2026 · 5 min read
- robots.txt for AI bots: what blocking each one actually stopsOctober 28, 2026 · 5 min read
- Fake GPTBot traffic: how to spot bots pretending to be AI crawlersOctober 28, 2026 · 5 min read
- How to track traffic from ChatGPT, Perplexity and other AI assistantsOctober 28, 2026 · 5 min read
- AI bots hitting 404s: the errors that cost you answersOctober 28, 2026 · 5 min read
Playbooks, one kind of site, start to finish.
- How agencies can report AI visits to clients every monthOctober 28, 2026 · 5 min read
- Online stores: how to find the products ChatGPT never opensOctober 28, 2026 · 5 min read
- Publishers: building crawl evidence for AI licensing talksOctober 28, 2026 · 5 min read
- WordPress caching hides AI bots from plugins. Here's why.October 28, 2026 · 5 min read
See it on a real storeBots, pages and people sent by AI on an example store. No sign-up.