See it on a real storeBots, pages and people sent by AI on an example store. No sign-up.Comparison, SenseGap and Profound.
SenseGap vs Profound. Profound samples AI answers about your brand. SenseGap measures what AI reads on your site.
The question it answers
How does my brand show up in AI answers compared with competitors?
The question it answers
Which pages does AI actually read, what were people likely asking, and what should I fix?
At a glance, the differences that matter.
Answers outside your site, visits inside it. Profound is an enterprise AI visibility platform. SenseGap is a focused tool built on your own traffic.
| Profound | SenseGap | |
|---|---|---|
| Data source | Prompts run against answer engines, plus integrations for AI traffic | Real requests to your site, collected at the edge |
| Brand mentions in AI answers | Yes, across up to 9 answer engines on Enterprise | No. SenseGap doesn't run prompts |
| What people ask | Prompt Volumes: data on what users prompt answer engines | Likely topics for your own pages, inferred from visits, labelled Estimate |
| AI traffic to your site | Agent Analytics, with integrations for Cloudflare, Vercel, WordPress and more | Every AI bot visit, sorted by purpose, with people sent by AI |
| Bot verification | Not described on their pricing page | IP ranges or reverse DNS for 25 bots |
| Content tools | AI Marketer, agents and suggestions | No. SenseGap tells you what to fix, you write the content |
| Setup | Free trial, then Enterprise through sales | Cloudflare Worker, a few minutes |
| Price | Free trial, Enterprise pricing on request | $9, $29, $89 or $299 a month, by size |
Fair play, where Profound is the better tool.
Profound covers more ground, at a higher price. If you need share of voice across answer engines, it's built for that.
Share of voice in AI answers
See how often your brand and competitors appear in answers, across many engines and regions.
Prompt volume data
Profound offers data on what users prompt answer engines, beyond your own site.
Many answer engines
ChatGPT, Gemini and Google AI Overviews on the trial, up to 9 engines on Enterprise.
Tools to act on it
AI Marketer, agents and suggestions help teams act on what they find.
Enterprise features
SSO, API access, exports and dedicated support with service levels.
Agency workspaces
A self-serve agency plan with credits per client workspace.
What SenseGap adds, from your own traffic.
Ground truth from your own server. Sample prompts show what AI might say. Your traffic shows what AI actually read.
How it worksReal reads, not samples
When ChatGPT-User fetches a page, a real person just asked something. SenseGap counts each one.
Pages AI relies on
See which of your pages each assistant reads, and how often it comes back.
Technical blockers
Errors, blocks and robots.txt rules that stop AI from reading pages you want cited.
Fake bots caught
Visits are marked Real, Unverified or Fake, with the evidence behind each verdict.
Live in minutes
Connect through Cloudflare. No prompt list to design, no sales call.
Priced for small teams
From $9 a month. Unlimited client sites on Studio for $89.
Two methods, and what each can prove.
Prompt tracking estimates. Visit data measures. Both are useful. They just answer different questions.
Prompt-tracking tools choose a list of questions, ask answer engines those questions every day, and record whether your brand appears. That shows how AI answers the questions you picked. It can't show which pages AI read to build those answers, or what happened on your site.
SenseGap starts from the other end. Each time an assistant fetches one of your pages, that request reaches your site. SenseGap records it, checks the bot is real, and sorts it by purpose. A fetch by ChatGPT-User or Perplexity-User means a person asked something just then. Pages read together in the same few seconds point to the topic, which SenseGap shows as an estimate.
Neither method shows the exact prompts behind your traffic. Only the AI companies see those. SenseGap never claims to. Likely topics are always labelled Estimate.
Which to choose, by the question you need answered.
Budget and question decide it. Enterprises tracking brand share of voice will look at Profound. Teams that want measured facts about their own site will start with SenseGap.
Choose Profound if
- You need brand share of voice across many answer engines
- You want market-wide prompt volume data
- You need SSO, API access and an enterprise contract
Choose SenseGap if
- You want to see what AI actually reads on your site
- You need to find technical blockers that keep you out of answers
- You want to start today from $9 a month
- You report on AI search for many small client sites
Large teams can use both: Profound for how answers mention the brand, SenseGap for which pages AI reads and where it hits errors. SenseGap's findings tell you which pages to improve so answers improve.
Pricing, as each company publishes it.
Enterprise contract, or $9 a month. Profound doesn't publish brand prices. SenseGap's are on the pricing page.
SenseGap pricing| Profound | SenseGap | |
|---|---|---|
| Start | Free trial: 50 prompts, daily for 7 days | Live demo without sign-up · $9/mo Starter: 1 site, 300k bot visits |
| Teams | Enterprise, priced by Profound sales | $29/mo Pro: 3 sites, 3M bot visits · $299/mo Scale: unlimited sites, 30M bot visits |
| Agencies | Agency Growth: 400 credits per client workspace | $89/mo Studio: unlimited sites, 8M bot visits |
Profound's pricing page lists plan contents but no dollar amounts for brands. We don't quote third-party estimates.
Questions, people ask before they pick.
Questions, answered plainly
What does Profound do?
Profound is an AI visibility platform. It tracks how brands appear in answers from engines such as ChatGPT, Gemini and Google AI Overviews, offers prompt volume data, and has Agent Analytics for AI-sourced traffic.
How much does Profound cost?
Profound's pricing page offers a free trial and custom Enterprise pricing for brands, plus an Agency Growth plan with credits per client workspace. It doesn't list dollar amounts for brands.
Is SenseGap a cheaper Profound alternative?
For some teams. SenseGap doesn't track brand mentions in AI answers. It measures what AI reads on your own site and what people likely asked, from $9 a month. If you need share of voice, it isn't a replacement.
Does SenseGap track prompts?
No. SenseGap doesn't run prompts against AI. It records real AI visits to your site and infers likely topics from the pages read together, labelled Estimate.
Can any tool see the exact prompts people type into ChatGPT?
No. Prompts stay with the AI company. Tools can sample answers to chosen prompts or infer topics from traffic, as SenseGap does, but not read real prompts.
How fast can I start with SenseGap?
Connecting through a Cloudflare Worker takes a few minutes. Bots arrive within minutes on most sites.
Sources, checked October 27, 2026.
Everything this page says about Profound comes from its public pages, listed below. Products change quickly. If something here is out of date, write to hello@sensegap.com and we will fix it.
Profound is a trademark of its owner. SenseGap is not affiliated with it.
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